One of the most intriguing musical projects of the year was the mysterious appearance on youtube of a female singer who identified as iamamiwhoami. Her first video was uploaded on January 31:
What followed were some more short clips, each about a minute long, with cryptic names. Many people were hooked and subscribed to the channel, forming a community that tried to solve the mystery and figure out the identity of the singer. After a while, she started to upload videos oc complete songs, which were all quite enchanting, combining surrealism and ecology. But her face was always distorted somehow, to prevent recognition.
Every video exposed a little more, and eventually, as the community practically guessed already, she was revealed as Swedish singer Jonna Lee. Several weeks ago she released the final video of the project:
This project will be remembered as the first time that someone employed the fact that youtube has become the new center of pop culture, and found a way to use it for artistic expression. I enjoyed being part of it when it happened, and when it ended, I wondered what she was going to do now. Was that the end of iamamiwhoami, now that we know who she is? Apparently not, because today she uploaded a new vid, in which she asks her subscriber community to pick a volunteer. It seems there's something new brewing.
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