Tuesday, April 13, 2010

Ke$ha

I was waiting for a revolution, and here it comes. Ke$ha represents a new generation in the pop world, and she's redefining the lines. Some major points:

1. For a while now it was obvious that the new pop is going to come from electro. In the second half of the previous decade, many pop artists forayed the electro field, but it was always mixed with other styles, and tended towards artiness. While the artists who made pure electro focused on the music, without presenting an image and trying to become pop stars. Ke$ha is the first to break big with electro that is pure, primitive and fun, which kicks at everything that came before. This is a new beginning.

2. Along with Katy Perry and Lady Gaga, Ke$ha shows us that you don't need to be a bombshell to become a desired pop star. All you have to do is behave the part, be provocative, wild and fresh, and transmit sex. In the past, such girls were relegated to the punk rock niche. Nowadays you can do whatever you want.

3. Regarding sex, Ke$ha poses a new female attitude, which allows itself to treat men as objects of desire, like men always allowed themselves in regards to women. If the basis of male pop was always "cars and girls", Ke$ha asserts that the basis of female pop is "boots and boys".



Of course, to have a revolution you need more than one artist. I predict that we will see more electro kids sprouting in the coming months, and that some established artists will rotate towards the sound. It's gonna be fun.

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