By the end of the nineties, Snoop Dogg looked finished. Gangsta-rap lost its cachet, his collaboration with Dr. Dre fell apart, and his attempts at trying softer directions did not gain the popularity that his gangsta braggadocio brought him. He also had serious trouble with the law, and the feeling was that he was burned out. But then, he hooked up with the sexy and bouncy style of the Neptunes, wrapping his flow perfectly around it, and recreated himself in a cute, romantic and lovable image. His private language is silly as hell, but he manages to make even that sound like the coolest thing in the world. This little sizzle proves that Snoop is still the dopest thing in pop.
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